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[ standortagentur tirol ] : [ wellness ] [ health ] [ tourism ] [ hardware ] [ lifestyle ] [ innovation ] [ economy ] [ research ] : [ global wellness summit ]

E

ven though it may be unusual

for a US-dominated event to

look into the past, we would

still like to do so at the Global Well-

ness Summit in Kitzbühel,” Franz

Linser expands on the summit’s

motto, which is “Back to the Future.”

However, as the wellness expert

quickly admits: “This will not be a

nostalgic patting each other on the

shoulder.” The idea, much rather, is

to take a look at past prognoses from

the point of view of whether they

have come true or not, whether the

experience has been a positive one

or not. And Linser dares to predict:

“The answer is an extremely posi-

tive one. And, it seems to me, for a

simple reason: wellness in its com-

prehensive form has become abso-

lute mainstream. Wellness is not just

present at hotels, in the meantime

it is also present in our very lives.”

An everyday presence that also finds

expression in the (invited) guests of

the summit. Around five hundred

top representatives, not only from

the hotel industry, tourism, wellness

and fitness, but also from the fields

of beauty, finance, medicine, archi-

tecture, design, realty, manufacture

and technology, one year after the

summit in the metropolis Mexico

City now make their way to the “little

Alpine town” of Kitzbühel.

That Tyrol is a worthy location for

the anniversary event is also con-

firmed by Susie Ellies, President &

CEO Global Wellness Summit, by

saying that the congress was thus

returning “to the cradle of well-

ness tourism.” After all, this place,

just as Austria in general, was “the

first country, twenty-five years ago,

where people knew how to wrap up

wellness intelligently and market

it.” Today, besides winter sport and

mountain adventure, it is exclusive

wellness landscapes and professional

health packages that are the reasons

for guests from Austria and abroad

for deciding on a holiday in Tyrol.

Yet time, when it comes to well-

ness, has not stood still in Tyrol. The

industry has moved away from ex-

clusive wellness packages, which the

guest merely takes advantage of as a

bonus, and towards holistic concepts

– coming with the local touch, such

as alpine wellness packages relying

on the health effects of the alpine al-

titudes, or on specialties such as mas-

sages with rock oil, innovative timber

construction, or using local organic

produce in the kitchens.

“Tyrol’s great credibility in the field

of wellness” is also underlined by Ty-

rol’s Governor Günther Platter, who

refers e.g. to the Cluster Wellness

Tirol which in the meantime lists no

less than 105 businesses, “that gener-

ate a turnover of 461 million euro per

year and employ some 7,000 people.”

People who, in the Tyrolean wellness

tourism, work mainly in family-run

businesses. In this light, as Franz Lins-

er points out, Kitzbühel is the perfect

location: “We put up the delegates as

we put up our guests – in family-run,

small establishments. Where you

can’t help but take in the place, enjoy

looking at people. That, in Tyrol, is

part of a wellness holiday.” ]

The tenth Global Wellness Summit sees the wellness industry come together in

Kitzbühel, where it will both look back on the past and cast a glance into the future.

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4 5 6 7 8

Special Edition

THE LATEST NEWS FROM STANDORTAGENTUR TIROL

[ WELLNESS-DESTINATION AUSTRIA ]

A

ccording to the updated research report of the Global

Wellness Institute, the worldwide wellness market is worth

some 3.4 trillion dollars and thus three times as much as the

entire drug industry. And the growth rates of the sector too are

impressive.Wellness tourism, seen on a global scale, grows by

some 50 per cent faster than tourism in general. As a mainstay

of the wellness industry, wellness tourism turns over around

500 billion dollars. From an international perspective, Europe,

with around 216 million wellness trips a year, is the number one.

Austria, according to the report, occupies the top spot when

it comes to profits per head from wellness tourism and is the

fifth biggest market in the world. Austria’s turnover in the field of wellness tourism in 2015 amounted to some

12.7 billion euro. And the wellness guest is a very precious guest, as some Tyrolean statistics are showing.Their daily

expenditures in winter are 143 euro and thus much higher than the Tyrolean average, which is 119 euro. And also in

summer the wellness guest spends considerably more than average, namely 158 as compared to 123 euro.

Picture:Best AlpineWellness Hotels/Schönherr

Precious Wellness Guests

At the Cradle of

Wellness Tourism

PATRIZIA ZOLLER-FRISCHAUF

Minister for Economic Affairs,

Province of Tyrol

T

yrol is not only one of the global

tourist hotspots,Tyrol has also

long since established itself as a pul-

sating, innovative business location on

an international stage.The country

relies on a healthy sectoral mix of

trade, industry and tourism. Among

our companies are both world

market leaders and niche specialists,

as well as hidden champions.The

success of these businesses not least

is founded on the close coopera-

tion with the local universities and

research institutions, together with

whom they develop innovations and

thus secure a competitive edge.This

cooperation has been supported by

the State of Tyrol with 40.8 million

euro in subsidies in the year 2015

alone, with an overall project volume

of around 403 million euro.

In the fields of health and medicine

tooTyrol is among the leaders.Top

level research, world-class medical

scientists, successful enterprises,

state-of-the-art infrastructure, ath-

letic, health-conscious people, and

the surrounding nature – they all

together, like pieces of a puzzle, make

up the successful Tyrolean health

management.Thus, for example,

scientists inTyrol are working on a

new treatment for tumors on the

basis of cancer-killing viruses.

What also makes the country

stand out against its international

competitors is the strategic decision

to link up theTyrolean know-how

in health, technology and tourism.

The vision behind this is to develop

Tyrol into a Smart Region and the

most popular power place of the

Alpine

world.We

can achieve this

by deliberately promoting lighthouse

projects that serve to highlight the

Tyrolean competences.Wellness and

health in this context naturally play a

central role.

The fact that the Global Wellness

Summit, the most important get-to-

gether of the industry, is taking place

inTyrol on the occasion of its tenth

anniversary, pleases me enormously.

A better place for promoting this

synergy of technology, health and

tourism thanTyrol, I am sure, would

be hard to find.

Dear

Reader,

EDITORIAL

Picture:LandTirol

Health

Page 2

STANDORT 04|16

[ Subject: Content ]

Hermann Stuppner explores the

healing agents of the edelweiss

Lifestyle

Page 3

[ Subject: Imprint ]

STANDORT. Current news from

Standortagentur Tirol and the cluster

initiatives. Special Edition 04|16

Published by: Standortagentur Tirol,

Ing.-Etzel-Straße 17, 6020 Innsbruck

Edited by: KULTIG Corporate Publishing,

Koch & Partner KG

Editor: Andreas Hauser; Photos: Andreas

Friedle;Translation: Daniel Ostermann

Printed by: Alpina Druck GmbH

The CubileHealth sensor system

measures data as we sleep

The lamp specialist planlicht relies on

new technologies for “healthy light”

Organoid processes grasses, blossoms,

etc. into natural decorative coatings

Hardware

Page 4

Physiotherm proves the effect of its

heat applications in dedicated studies

Ernst Mussmann’s body sound

technology guarantees deep relaxation

Tourism

Page 6

A lack of snow was the starting signal

for the Alpenresort Schwarz

With consistency and quality the Sonn-

hof became theTyrolean Ayurveda Resort

Wellness

Page 7

“Franz Linser on the wellness hotel as

an alternative world and future strategies

The Cluster Wellness Tirol pools

“healthy”Tyrolean core competences

SUMMIT HISTORY

T

he first GlobalWellness Summit

– in those days called Global Spa

Summit – took place in NewYork,

in 2007, in order to give leaders and

pioneers in the field an opportunity

to discuss the future of the industry. In

2008, the second summit was held in

the Big Apple, after which the interna-

tional wellness conference took to the

road: Interlaken 2009, Istanbul 2010,

and Bali 2011. One year later, industry

representatives met for the first time

in Aspen under the banner Global

Spa &Wellness Summit, then in New

Delhi in 2013, and in Marrakesh in

2014. As GlobalWellness Summit the

event first took place in Mexico City,

in

2015.To

the honor of hosting the

conference on its tenth anniversary,

Kitzbühel beat co-candidates the

United Arab Emirates, Singapore, and

New Zealand. And so the biggest

international wellness congress for

invited guests in 2016 sets up shop at

the foot of the Hahnenkamm.

Besides winter sport and mountain adventure, guests are attracted toTyrol by

world-class wellness.

Picture:StandortagenturTirol