2011 - 2014

Social Media for Active Regional Transfer

Content and Objectives
The objective of the INTERREG project "Smart" is to increase the competitiveness of regional SMEs significantly by using social media. The INTERREG IV Italy–Austria Smart project provides professional social media coaching adapted to the needs of the participants who receive support in overcoming the initial hurdle in the social media world and are encouraged to be more confident in dealing with the various social media channels. An ideas and implementation contest plays a major role. The aim of the contest is to raise the interest of the participants in social media and to encourage them to use it creatively in their own business. The project also focuses on the participants from North, East and South Tyrol exchanging experiences and networking.

Funding programme
INTERREG IV, Austria-Italy

Lead partner
TIS Innovation Park (IT)

Project duration
June 2011 – June 2014

Project partners

  • TIS Innovation Park (IT)
  • MCI – Management Center Innsbruck (AT)
  • Standortagentur Tirol - Tiroler Zukunftsstiftung (AT)
  • Commerce and Service Union South Tyrol (IT)
  • Institute for Business Development, Chamber of Commerce, Industry, Crafts and Agriculture of Bolzano (IT)


Stefanie Höllinger
Innovation & cluster services

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