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Cluster Wellness Tyrol

The connection between the Tyrolean key competences of tourism, health and technology has created a unique selling point.

Businesses, universities, R&D institutes and tourism can generate unique products and services by combining technology and health with tourism. When guests from Austria and abroad decide to go on holiday to Tyrol, they not only come for winter sports and the mountain experience, but also because of exclusive spa landscapes and professional health treatments. The growing significance of wellness, well-being and health as an economic factor has made them more and more important in the workplace. By encouraging health promotion or the conscious reduction of useless stress, employees are able to maximise their full potential. This has created an entire industry in Tyrol that provides a wide range of products and services for the well-being of customers and employees.

115* highly innovative companies, institutions and universities employing more than 4,000 people use the  Cluster Wellness Tyrol for their projects. They work in various fields of technology, including:

  • Hardware construction and plant engineering
  • Well-being and healthcare applications
  • Planning
  • Spa hotels
  • Consulting
  • Software
  • Research

*incl. members who participate in more than one Tyrolean cluster.

All of the members in the cluster network can be found in the competence atlas, along with their details and contact information.


The Standortagentur Tirol clusters are co-financed by the ERDF (European Regional Development Fund).

New services and quality in Alpine health tourism
The Alpine region with its many natural resources and health-related potential makes it an ideal destination for health-related tourism. Spa tourism has already started to tap into this potential. By expanding spa tourism and classic tourism concepts with new services, which can be combined with existing potential in medicine and health science, more unique selling points in tourism and complementary industries are created. Standortagentur Tirol, therefore, actively encourages its cluster members to keep this in mind when developing products and services or gaining qualifications.

Innovations in the secondary healthcare market, new value chains
The secondary (privately financed) healthcare market is growing strongly. Most of the businesses in this market are one-person businesses and micro-entities. To give them a boost and to help them become market leaders, the Standortagentur Tirol clusters assist them with their business strategy, research and development, cooperative business models, deploying modern technologies and setting up new value chains by providing information and specialist events, funding advice and project management as well as by identifying possible opinion leaders in complementary industries.

Improving spa facilities
Nowadays it would be difficult to imagine tourism offers without spa facilities. The requirements of products and services for commercial spa facilities are complex (dealing with heating rooms, cold chambers, humidity and wet conditions all at the same time, ventilation and energy-saving solutions, high expectations of guests). Regarding themes such as the use of new materials, energy efficiency, demographic changes, increasing health awareness and quality standards, research partners in the clusters at Standortagentur Tirol are working on increasing the effects of spa facilities, decreasing operating costs and making them more accessible for people with physical restrictions.

Medical tourism and health tourism applications
Thanks to the high level of competence in tourism and excellent health infrastructure, Tyrol provides great opportunities in connecting health, medicine and tourism more strongly with each other and in creating new products, services and business models as well as new forms of added value and innovations. This explains why cluster members are also working on increasing the health and medical tourism potential for Tyrol by paying particular attention to private health facilities, both the Life Sciences and Wellness clusters are cooperating to establish a showcase project for health/medical tourism, product developments are being supported based on the strengths of the cluster partners and integrating the participating clusters into international networks and partnerships in health/medical tourism in order to learn from and with other regions.

The clusters help their members increase their innovation skills and so be one step ahead of the competition.

You want to make new contacts and find partners, increase your knowledge and learn from the best, develop innovations and secure your market advantage, enter new markets and be seen? Standortagentur Tirol's cluster services provide you with the appropriate instruments to do all this.

Standortagentur Tirol's cluster services focus on networking between businesses and science to enable as much knowledge and technology transfer between the two as possible. The clusters aim to generate innovation with new products and services, strengthen the cluster members' business and R&D competence and to extend the knowledge and value chains in Tyrol to national cross-industry economic areas.

For this purpose, you as a cluster member can simply choose cluster services you need according to the modular principle.

find out more

The Advisory Board of the Wellness Cluster Tyrol:

The strategy for coordinating cooperation, development and expansion projects carried out by the Wellness Cluster Tyrol is regularly discussed with the cluster's advisory board. It is made up of practitioners and researchers from various fields in the network.

The Advisory Board of the Wellness Cluster Tyrol:

Josef Gunsch
Managing director, Physiotherm GmbH
Physiotherm Infrared Cabins
 

Dr Michael Brandl
Authorised officer, Tirol Werbung GmbH
Tirol Werbung

Michaela Thaler
Managing director, Best Wellness Hotels Austria
Best Wellness Hotels

Dagmar Deixelberger-Fritz
Managing director Leben + Arbeit Gesundheitsmanagement
Leben + Arbeit

Ass. Prof. Dr Birgit Pikkemaat
ifit Institute for innovative tourism

Siegfried Egger
Managing director, Alpenresidenz Der Adler
Alpenresidenz Der Adler

Johann Mauracher
Managing director, Ayurveda Hotel Sonnhof
Ayurveda Resort Sonnhof

The partners of the Cluster Wellness Tyrol:

The following organisations and associations work closely with the Cluster Wellness Tyrol and its members (in alphabetical order):

Design in Tirol

Gesundheitsnetzwerk Osttirol

Gesundes Arbeiten Tirol

MCI - Management Center Innsbruck - Department of Nonprofit, Social & Health Care Management

Paracelsus Medical University in Salzburg

TIS innovation park Bolzano

Link your Business - Clusters mean networking and networking means links.

Cluster members may show their membership of the Cluster Wellness Tyrol by placing a link on their website to the Standortagentur Tirol website. You can create a link from your own website (homepage) to the website of the Cluster Wellness Tyrol with the cluster banner.
 

The use of the cluster banner serves solely for the purpose as a link between the websites and shall only be available to the members of that particular cluster. Other commercial use is not permitted.

With regard to other uses, please contact the Marketing & Communications department at Standortagentur Tirol.

Cluster banner - Cluster member
Download and use only by cluster members and only for linking the websites

Cluster banner Wellness Tyrol (png)
Cluster banner Wellness Tyrol(jpg)


Calendar of events in 2016, 1st half
The events of the Cluster Wellness Tyrol between March and June 2016 at a glance.

Cluster brochure Wellness Tyrol
Facts and figures on the Wellness Cluster Tyrol (German + English / 2013)

Guide for tourism companies
Brochure Von der Idee zur Innovation (German / 2012)

Handbook on opportunities for positioning and action in tourism
Brochure Mehr Erfolg durch klare Positionierung (German / 2013)

Business directory: Medical technology in Tyrol, South Tyrol and Trentino
Diverse medical technology & healthcare industry  
(German + English / 2015)

Contact

Mag. Robert Ranzi
cluster manager wellness & health

robert.ranzi@standort-tirol.at
m +43.(0)676.843.101.235
t +43.(0)512.576262.235
f +43.(0)512.576262.210

Contact

Standortagentur Tirol
Tiroler Zukunftsstiftung

office@standort-tirol.at
t +43.(0)512.576262
f +43.(0)512.576262.10
Ing.-Etzel-Str. 17, 6020 Innsbruck
Austria