New services and quality in Alpine health tourism
The Alpine region with its many natural resources and health-related potential makes it an ideal destination for health-related tourism. Spa tourism has already started to tap into this potential. By expanding spa tourism and classic tourism concepts with new services, which can be combined with existing potential in medicine and health science, more unique selling points in tourism and complementary industries are created. Standortagentur Tirol, therefore, actively encourages its cluster members to keep this in mind when developing products and services or gaining qualifications.
Innovations in the secondary healthcare market, new value chains
The secondary (privately financed) healthcare market is growing strongly. Most of the businesses in this market are one-person businesses and micro-entities. To give them a boost and to help them become market leaders, the Standortagentur Tirol clusters assist them with their business strategy, research and development, cooperative business models, deploying modern technologies and setting up new value chains by providing information and specialist events, funding advice and project management as well as by identifying possible opinion leaders in complementary industries.
Improving spa facilities
Nowadays it would be difficult to imagine tourism offers without spa facilities. The requirements of products and services for commercial spa facilities are complex (dealing with heating rooms, cold chambers, humidity and wet conditions all at the same time, ventilation and energy-saving solutions, high expectations of guests). Regarding themes such as the use of new materials, energy efficiency, demographic changes, increasing health awareness and quality standards, research partners in the clusters at Standortagentur Tirol are working on increasing the effects of spa facilities, decreasing operating costs and making them more accessible for people with physical restrictions.
Medical tourism and health tourism applications
Thanks to the high level of competence in tourism and excellent health infrastructure, Tyrol provides great opportunities in connecting health, medicine and tourism more strongly with each other and in creating new products, services and business models as well as new forms of added value and innovations. This explains why cluster members are also working on increasing the health and medical tourism potential for Tyrol by paying particular attention to private health facilities, both the Life Sciences and Wellness clusters are cooperating to establish a showcase project for health/medical tourism, product developments are being supported based on the strengths of the cluster partners and integrating the participating clusters into international networks and partnerships in health/medical tourism in order to learn from and with other regions.
You want to make new contacts and find partners, increase your knowledge and learn from the best, develop innovations and secure your market advantage, enter new markets and be seen? Standortagentur Tirol's cluster services provide you with the appropriate instruments to do all this.
Standortagentur Tirol's cluster services focus on networking between businesses and science to enable as much knowledge and technology transfer between the two as possible. The clusters aim to generate innovation with new products and services, strengthen the cluster members' business and R&D competence and to extend the knowledge and value chains in Tyrol to national cross-industry economic areas.
For this purpose, you as a cluster member can simply choose cluster services you need according to the modular principle.
find out more
The strategy for coordinating cooperation, development and expansion projects carried out by the Wellness Cluster Tyrol is regularly discussed with the cluster's advisory board. It is made up of practitioners and researchers from various fields in the network.
The Advisory Board of the Wellness Cluster Tyrol:
Dr. Dagmar Conrad
Managing director, Leben + Arbeit Gesundheitsmanagement
Leben + Arbeit
Prof. Dr. Peter Heimerl
Wissenschaftlicher Beirat vom Studiengang „Wirtschaft, Gesundheits- und Sporttourismus“ der UMIT
Cluster brochure Wellness Tyrol
Facts and figures on the Wellness Cluster Tyrol (German + English / 2013)
Guide for tourism companies
Brochure Von der Idee zur Innovation (German / 2012)
Handbook on opportunities for positioning and action in tourism
Brochure Mehr Erfolg durch klare Positionierung (German / 2013)
Business directory: Medical technology in Tyrol, South Tyrol and Trentino
Diverse medical technology & healthcare industry
(German + English / 2015)